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Google Adsense Secrets

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Free Adsense secrets is created by Naveen kumar and Vivaankumar working as a professional bloggers for a long time. We have being observing the adsense market from past 10 years and observed that there is no free site to share Adsense secrets.so we created http://adsense-secret-google.blogspot.com/ where we have shared 101 ways to make profit from adsense secrets and known facts about google adsense.

Friday, September 19, 2008

Introduction

Best way to Make More Money With Google AdSense

Google wants a Huge traffic. And they're willing to pay big bucks! For those who have been complaining of high traffic and low sales, there's simply no better way to cash in on those hard-earned visitors to your web pages.

Google AdSense service makes it so easy!

There's no complicated software to install, no need to refer from other user, nothing to buy and no need to even have a merchant account. So… Why isn't everybody doing this? More importantly, why isn't everybody making the most of it?

It's "Hidden Money, Its a hidden Secret"

"Every one believe after seeing proof and on trust worty companies", they say. Most webmasters love to frequnetly track their visitors, earnings and CTR's several times a day. They love to see what's there, but they often miss what can be.

AdSense never give you the control over which ads are served, how the ads are rotated or what each click is worth. That's a good thing, because it's hands-free income. But Google adds can be accessed in many ways with some tips and tricks discussed here.

We or say most of the population still think that once you've stuck the AdSense code on your page, there's little you can do except wait and watch. Our words will change at the end of this course.

Nothing could be further from the truth! Google gives you a great deal of control over your ads, and especially their visual or graphic elements. Google is the Top search engine so definetely they know what is best or the worst that work for us.We are here to discuss how to mumtiple your clicks and earnings more with this secrets.

Thursday, September 18, 2008

Let us Experiments with AdSense

I signed up with AdSense in December 2004, starting small by serving AdSense off just a few of my pages.

By the end of the day, I'd delivered several thousand AdSense impressions — which netted me the princely sum of… $1.00 to $5.00. This was not the big amount neither was a handsome money atall

While I didn’t see a great deal of potential based on this initial figure, I figured it couldn’t hurt to place AdSense code on more pages. Over the period of a couple months, I increased my impressions 25-fold, but the clicks just weren’t happening. That was when I hit my lowest point as an Internet publisher. My click-through ratios were so bad, I needed thousands of visitors to net about $30 per day.

At that point, I knew something had to change — and I was going to change it!

It was as late as October 2005 — ten months after I signed up with AdSense — that I had my eyes opened to what I had been missing all along. It was one of the “Ah-Ha!” moments where I felt as though I was being hit by the proverbial two-by-four. Immediately, I began experimenting with my Google ads, testing various placement and colors to see if my assumptions would hold water.

Faster results — and fantastic!

By applying the same easy tweaks discussed in this site, I nearly tripled my click-through rate, and my income shot up to $600 PER DAY! I still remember that golden day in December 2005 — and for me there's been no looking back. From my early days of being an "AdSense nobody" to becoming a leading AdSense guru, when a five-figure monthly income no longer surprises me… it's been an eventful journey full of learning experiences.

Little cogs run the AdSense machinery!

It's easy to get carried away when you're making so much money. But I never lose sight of the little things that make me big money with AdSense. Every AdSense partner — however big or small — knows that at the end of the day, it all boils down to one thing: stats! Your AdSense stats might not be amazing to start with, but make it a habit to go through it with a fine-toothed comb. As you start making sense of those 'little numbers'… the big checks with follow!



Stats are the holy grail of Internet Marketing.

This is a real screenshot of my AdSense stats page taken back in 2005. You can see what I was making daily then—and believe me, I’m making much more now—but specific details such as CPM and CTR have been blacked out in keeping with Google's terms of service.

Hitting the AdSense Jackpot!

As you can see, today AdSense takes care of my car payment, mortgage, cable bills and a whole lot more besides.

Are you anxiety to know… WHAT was it I did to AdSense — and my website — that turned it overnight into a cash-cow on steroids?! More importantly, what can YOU do to shoot your AdSense income through the roof- right NOW!

Wednesday, September 17, 2008

Free Adsense Secret - By Naveen kumar & Vivaan Kumar

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Tuesday, September 16, 2008

GETTING STARTED WITH GOOGLE ADSENSE

The most important thing to use AdSense are :-
1)You need a website

2)you can also use blogs to use your AdSense

3)AdSense Account -
Click here if you want to open an AdSense account

4)Read AdSense Terms Of services very cleanly -
Click here to See Google TOS

5)Create Unique contents, Don't copy as Google will ignore your site if it has lot of duplicate data, so write your self write some or the other stupid things but write unique.

eg: Stitch paint to elephant, make beer at home, dancing with tiger in jungle This are just sample don't write on the same matter :-)

6)Design your site, don't use extra colours and snaps every where and make your site heavy to load.Will discuss later in coming topics the best way to create templates and how to impose the AdSense in it.

7)If you are not able to create the design by your self use www.elance.com or use www.guru.com they will create a site for you at very little bugs.

8)If wanted your own site then first decide what will be the name of the site and content in it.Own Domain may cost $5 This days www.godaddy.com or there are many sites where you can register your domain.Don't buy high paid domain its of no use for us.

9)Don't want to invest and want to use AdSense then use
www.blogspot.com

www.blogger.com
http://www.worldpress.com/

create your blog sites and you can use the AdSense services will discuss more on this topics.

10 )Don't make money by clicking on your site every day your account may be terminated for ever so be careful and don't write any thing on the site get incentives to click on Google adds showing arrows chatting and informing people to click nothing is allowed any such incident will lead to Account suspension.The click in Google AdSense has to be created very genuinely and real interest of the customer.That is why Google is the Top engine any fraud activities will be tracked very easily.Have patience and hard work will provide you result.

Monday, September 15, 2008

Make money creating Blogs

In Free AdSense Secrets we will tell you some easy ways to get started and make money tips and tricks.

http://www.blogger.com/ is official Google site for blogs. If you best want to work with AdSense then use your own site or use blogger, wordpress and many more.

Want to get up and running with AdSense really fast? One way is to open an account at Blogger.com.

Blogger is like those old free websites that you could set up in a flash but which looked like they’d been cobbled together from bits of left-over graphics that no one else wanted. Except that the blog you create at Blogger.com is the real McCoy. It’s professional, it looks great… and it takes just seconds to put together.

All you have to do is choose a name and title for your blog, take your pick of the good range of templates available and get writing.

You don’t have to worry about coding or design work or images or anything else. If you change your mind about the way your blog looks, you can just pick a different template. All that’s left for you to do is write… and add AdSense.

You can copy and paste templates from many free blogger template provider like the one i used

www.bloggerbuster.com
www.blogcrowds.com
www.templatepanic.com

Many more site have a search on Google for free templates for blogger " free templates for blogspot.

How to use Blogger.com

1)Open an account with blogger.com
2)Click create a blog ..but is nothing but your site..
3)Give a best suitable title like "Free AdSense secret" or "3D snaps and pictures" try to use unique Title as be care full as your title will be one most source for search engines.
4)select site name its can be any thing related to your site.
"adsense-secret-google" "3dsnaps" "Solarisinterview" use unique site name its will have a best and better impact on your site
5)Create New Post and provide a title and write your content,

Note :-best tip is write the unique content if your copying any one content try to change the language like a reverse engineering i was kidding create you own content as every one is a author from his mind and heart.

check this video if you want to create a professional and best blogs
http://www.youtube.com/BloggerHelp

Blogger.com lets you apply for AdSense directly from its site. It even gives you a preview of where your ads will appear and how they will look. While you’re waiting for your approval, you can play with fonts and colors so that you’re all set up and ready to start earning.

Of course, once you’ve done that, there are all sorts of ways to play with the layout and content. You can easily move the ads into the sidebar by clicking the Template tab and looking for the line that says:


Just paste the AdSense code directly beneath it. But that’s certainly not all. In Chapter 11, I explain lots of different, advanced strategies that you can use to maximize your AdSense earnings on your blog. You should certainly use them but more important is that you make a start.

With Blogger.com, you can do that in seconds. It’s a great way to get started, but you should think of it as blogging with training wheels. After a bit you’ll want to move to your own domain so you can really pick up speed!

Google’s Page Creator and site builder

But blogs aren’t for everyone. Although they’re now one of the easiest ways to get online, they have to be updated regularly and aren’t the best option for static content.

Blogger isn’t the only way to get online fast. Google’s Page Creator makes building a website as simple as point, click and type.

Again, you get a template that you can edit freely, and you can also break into the HTML to paste the AdSense code. Check to see how it looks, publish, and all you’ll have to do next is let people know where you are.

And that’s where the disadvantages of creating a website using a free tool like Page Creator kicks in.

With a website created through Page Creator, Search Engine Optimization becomes difficult. Your URL will be [yourname].googlepages.com, which is about as catchy a ball of slush. It’s unlikely to get very far in search engines and when you try to spread it around, it will simply make you look unprofessional.Though it has its won benefits also.

Page Creator can be a useful place to get started but it’s really designed to help people like teachers display information to a closed audience. It’s not a good way to earn a lot of money.

If you’re keen to get started though, if you have an audience already set up... or if you just want to see your stuff online fast — and with ads — then it’s a fun toy to play with.

And you can always move your content onto your own URL when you’re ready.

Sunday, September 14, 2008

Blogging Tips and Tricks

Free Adsense site will discuss here some useful tips provided by blogger

If you liked any third party template then you can just copy the code and paste the code in your blogspot.

In your dash board click layout and click edit template if already you have content and designed template then its always better to take a backup before you can experiment.Then paste the code of the template and save.

You can always take blogging help tools
http://www.blogger.com/home
Help Resources
Help Center
Help Group
Video Tutorials
Blogger Status
Known Issues

Search Engine Optimization

However you decide to build your first site, people have to know you’re there. One of the most important ways to do that is get yourself a high-ranking in a search engine.

There are lots of different search engines, but some are really important: Google, Yahoo! live one, MSN

If you want to take a shortcut, there are plenty of companies which will make the submissions for you and they’ll even optimize your site to get you as high on the rankings as possible.If you have enough money i think you should always give chance to developers to make money your content there hard work will definitely work out.

Your search engine ranking will depend on a number of factors. One of those factors is the number of sites that link to yours. As far as Google is concerned if lots of sites about model railways link to your model railway site, that must be a pretty good sign that people who like model railways think your site is good. So they’ll want to offer it to people who search for model railways, bringing you lots of free traffic.

Once you’ve got your site up and running you’ll want to persuade other sites to give you links. You could offer to exchange links and you could even set up a page that contains recommended links so that you’ll have somewhere to put them.

Saturday, September 13, 2008

AdSense — Money Making Machine!

Once you’ve done all this, you’ll be ready to start using — and profiting from — AdSense. I’m going to talk you right through the process of signing up to AdSense from reaching Google to being ready to place your first ad.

If you’ve been putting off signing up until you get time to figure out how to do it, you’ve just run out of excuses!

AdSense?

Before signing up to AdSense, it’s important to understand what you’re signing up to. Many of the principles and strategies that I describe in this book make the most of the way that AdSense works. If you can understand where AdSense are getting their ads, how they assign those ads to Web pages and how they fix the prices for clicks on those ads or for ad appearances on those pages, you’ll be in a great position to manipulate AdSense in a way that gives you maximum revenues.

Unfortunately, I can’t really do that.

Much of the way that Google runs the AdSense program is kept under wraps. I know a few things — and enough to do a great deal with our AdSense ads. But I don’t know it all. No one outside Google does. And for good reason. If it was clear how Google figured out the content of each website and which ads suit that site best, there’s a good chance that the Web would be filled with sites created specially to bring in the highest paying ads instead of sites built to bring in and inform users.

People do try to build sites for ads not content, but they tend to make less money than high quality sites that attract loyal users who click on ads.

The fact is, we can make the most of both AdSense and our own ad space without knowing the algorithms that Google uses to assign ads and pay sites. That’s because AdSense is pretty simple. At the most basic level, AdSense is a service run by Google that places ads on websites. When you sign up to AdSense, you agree to take the ads that Google gives you and receive a fee each time a user clicks on that ad (or for each thousand ad appearances the ad receives on your site, depending on the type of ad). The ads themselves come from another Google service: AdWords. If you want to understand AdSense, you will need to understand AdWords. Advertisers submit their ads to Google using the AdWords program. They write a headline and a short piece of text — and here’s where it gets interesting — they choose how much they want to pay.

Advertiser plans to market on google according to his needs and requirments to get sales and google adds help them in this way .A customer having a books business can select an adds in the following formats and google completely helps them to do so .There are lof of things that google keep in mind the budget the level of the markets and the destination.



The company’s owner might then say that he’s prepared to pay $2000 a month for his advertising budget but not more than $0.5 for a click. He can be certain now of getting at least a thousand leads a month.

But that’s where his control over the ad ends. Google will figure out which sites suit an ad like that and put them where it sees fit, charging the advertiser up to a dollar a click until the advertiser’s budget runs out. (Of that dollar, how much the publisher receives is a Google secret. The New York Times has reported Google pays publishers 75 percent of the advertising price per click. The figure hasn’t been confirmed but it is around what most people in the industry expect that Google pays.)

That makes AdWords different to more traditional form of advertising. In the print world, an advertiser chooses where it wants to place its ads and decides if the price is worth paying. The newspaper too decides how much it wants advertisers to pay to appear on its pages. Any advertiser that meets that price gets the slot and the publisher always knows how much his space is worth.

Neither of those things is true online. When an advertiser signs up to AdWords, he has no idea where his ads are going to turn up. When you sign up to AdSense, you’ve got no idea how much you’re going to be paid for the ad space on your page. You leave it to Google to decide whether to give you ads which could pay just a few cents per click or ads which could pay a few dollars per click.
Google says that it always assigns ads in such a way that publishers receive maximum revenues, and that advertisers get the best value for their money.

In my experience though, that just cuts you out of a giant opportunity. You can influence the choice of ads that you get on your page, both in terms of content and in terms of price. You can certainly influence the number of clicks you receive on those ads. Google leaves that entirely up to you — and it’s a crucial part of the difference between earnings that pay for candy bars and earnings that pay for cars.

In short then, while signing up for AdSense can be both the beginning and the end of turning your site into income, if you’re serious about making serious money with your site, it needs to be the beginning. You’ll want to make sure you’re not getting low-paying ads, and you’ll want to make sure that you’re getting the clicks that turn those ads into cash.

If you want an in-depth look at Google AdWords, I recommend read the Adsens Terms and Conditions and Video tutorials.

Adsense Signing Process

First though, you have to sign up. Here’s how you do it.

The sign-up page asks for a relatively small amount of information, not all of which is as obvious as you might like.

First, you’ll have to tell Google whether you want an “individual” account or a “company” account — whether you’re a company with more than twenty employees or practically a one-man show that’s just you and up to nineteen others. That’s important for just one reason: it tells Google where to send the money. Take a business account and the payments will be made in the name of your company; take an individual account, and they’ll be paid directly to you.

You’ll also be able to choose between three different ways of receiving your money: Electronic Funds Transfer, local currency check or Secured Express Delivery. In general, it’s better to get your money by direct deposit using the Electronic Funds Transfer; Google charges for express mail checks.

(What you won’t be able to choose is whether you’re paid per click—on a “CPC” basis—or for every thousand times you show an ad—on a “CPM” basis. Google decides that for you. Some ads will be CPC and others will be CPM.)

Open http://www.google.com/adsense and sign up

The next piece of information that Google demands is your URL. There’s only room for one URL, which can be confusing if you have more than one site and want to put AdSense on all of them. Don’t worry about it. It won’t affect how you use AdSense at all, so just submit your biggest site for now.

The next question is about whether you want content-based ads — the type of small text ads I’ve been discussing so far, search ads or both. (Content-based ads are better but I’ll tell you how to benefit from each so I recommend that you choose both.)

Once you’re approved, you’ll just have to copy and paste a small piece of code into your website and you’re done! Remember the Code will be mailed to your address so be specify the correct mailing address.

Friday, September 12, 2008

"Tweak" Your Ads To Make Them "Click"!

Ad Formats: “Dress” your ads for success!
How would you like your ads served? Banners? Skyscrapers? Rectangles? Squares? What about borders and background colors?

The choices can be overwhelming. Many people let Google decide for them- preferring to stick with the default settings. Big mistake! From my own experience I can tell you that it’s like swapping a hundred-dollar bill for a ten-dollar one.

For almost one year I settled for just a tenth of what I could have been making — just because I didn’t bother to control the looks and placement of my AdSense ads.

The various ad formats, colors and their placement on the web page can be done in thousands of combinations. You can literally spend hours every day experimenting with every possible combination. But you don’t want to, do you? Let me give you a few ‘ground rules’ that have sky-rocketed the CTRs on my top-grossing pages:

Don't "Look" Like An Ad

People don't visit your website for ads. They want good content.

If you make the ads stick out with eye-popping colors, images or borders, that makes them easy to recognize as ads — and people work extra hard to avoid them.

The same goes for ads that are tucked away in the top, bottom or some
other far corner of the page. So easy to ignore!

If you want people to click, make the ads look like an integral part of your content.

Today's visitors are blind to banners, mad at pop-ups, weary of ads and skeptical of contests and giveaways. So how do you win their confidence? Simple. Don't make your ads look like ads!
But some times images adds are also successful like the one i use in my Home Page.

Let’s begin by reviewing each of the different types of ad available from AdSense and explaining their uses... then I’ll introduce you to a few simple choices that zoomed my CTRs to incredible heights.

Meet the Free AdSense Secret Family

Google serves its ads in several flavors, with each of those flavors coming in a range of different shapes and sizes. It is very important to understand the differences between each of these ads. Some are ideal for particular locations. Some should never be used in certain locations. And some should be used very rarely—if at all.

The sample page at www.google.com/adsense/adformats lets you see all of the different kinds of ads at once. It even has links to sample placements that demonstrate how the ads can be used.

For the most part, I’d recommend that you ignore those sample placements.

I’ll talk about location in more detail later in the book, but for now just bear in mind that many of the ads in the samples are just too out of the way to be noticed.

You can use them as a starting point if you want but you’ll save yourself a lot of time — and money — by taking advantage of the experience of myself and others, and following the recommendations here.

Text Ads — Google’s Finest

Text ads are probably the types of ad that you’re most familiar with. You get a box containing one or a number of ads with a linked headline, a brief
description and a URL. You also get the “Ads by Google” notice that appears on all AdSense ads. (Google changed this notice recently and it now blends in much better than it used to.)

There are many kinds of text adds provided by google check
https://www.google.com/adsense/static/en_US/AdFormats.html

The leaderboard.


And the correct placement is to add teh site as if it is the part of the site not as a add so some of the best locations are

Add at the Top


Add at the bottom



Add in the Middle


Banners (468 x 60) and half-banners (234 x 60) are much more Flexible.

Like leaderboards you can certainly put these sorts of ads at the top of the page, and lots of sites do it. Again, that’s something worth trying. You can put up a leaderboard for a week or so, swap it for a banner for another week or so, and compare the results.


But at the top of the page, I’d expect the leaderboard to do better.

A banner or a half-banner would leave too much space on one side and make the ad stand out. It would look like you’ve set aside an area of the page for advertising instead of for content. That would alert the reader that that section of the page is one that they can just ignore.

When you’re looking for an ad to put in the middle of the page though, a half-banner can be just the ticket.

While a leaderboard will stretch over the sidebars of your site, just like the navigation bar, a 234 x 60 half-banner will fit neatly into the text space on most sites.

This sort of ad should be your default option for the end of articles and the bottom of blog entries.

But for the most part, stay away from the 468 x 60 banner ad block!

One of the first things people do when they sign up for AdSense is to grab a 468 x 60 ad block.

Big mistake.

I have a theory about why they do this. It’s the same theory that explains why the 468 x 60 block does not entice clicks.
Most site owners have the mindset that when they put Google ads on their site, they must place the code that conforms most to traditional web advertising. And that would be...? Yup, the 468 x 60, the ubiquitous banner format that we have all come to know and love and... IGNORE.

Everyone is familiar with the 468 x 60. And that’s exactly why the click-through rate on this size is very low, even among advertisers who use images on their banners.

The 468 x 60 blocks screams, "Hey! I am an advertisement! Whatever you do, DON'T click me. In fact, you should run from me as fast as you can!"

In all but a few special cases, I have found the 468 x 60 ad block to be completely ineffective, and recommend ignoring it the same way your visitors do.

Now, that doesn’t mean you can never use it. You just have to know what you’re doing and do it smartly. You have to do everything you can to make sure that that ad block looks absolutely nothing like a traditional banner ad.

At my site, WorldVillage.com, I’ve done that by surrounding the ad with text. Because there’s no border around the unit, the ads blend into the text and look almost as they’re a part of the article.

If I had left that unit in the middle of some empty space — at the top of the page for example — it would have looked exactly like the sort of banner that users have trained themselves to avoid. It wouldn’t have picked up any clicks at all.

(Note, I could probably have used a half-banner here too but in general, I like to give my users as wide a choice of ads to click as possible.)

While this use of a 468 x 60 works for me — and it can work for you too if you blend it into the page properly — I’d stick to other formats, like the, half-banner if you’re not 100 percent sure that you can pull it off.

When this ad unit fails, it can fail big.

Google also offers six different kinds of rectangular ads: buttons (125 x 125), small rectangles (180 x 150), medium rectangles (300 x 250), large rectangles (336 x 280), and two sizes of squares 250 x 250 and 200 x 200.


Probably the most common use of rectangles is at the beginning of articles. You can wrap the text around the ad, forcing the reader to look at it if he wants to read the article. That’s very effective.

But you can really put these sorts of ads anywhere on the page. On my site, DealOfDay.com, I’ve put two rectangular ads right at the top of the page so that they take up the bulk of the space the user sees before he starts to scroll. That’s a very aggressive approach that might not work on every site. It’s worth trying though because if it works for you, you can find that it brings in great revenues.

If you’re wondering which size of ad would be best for the position you’ve got in mind, my advice is to start with the large rectangle, the 336 x 280.

Why should you choose the 336 x 280 ad block? Simple. It gets the most clicks! My studies have shown that this format looks most like real content added to a page. I’ve dabbled with every size Google offers and this is the size that consistently has the best results. Other people have told me the exact same thing. That’s all I need to know!

Second best is the 300 x 250 rectangle.


And one more best example of image and text add site for three column site


Image Ads — Built To Be Ignored But some time i feel colour full sites need image adds also but use as less as you can.

Text ads should always be your first pick when you start to load up your site. Image ads should always be your last choice. A text ad offers many advantages over image ads:

A. With the right formatting, a text ad 'blends in' with your site content. An image ad will not give you the same freedom with its appearance, as the only thing you can play with is the size and positioning.

B. You can squeeze more text ads into the space that a conventional banner takes. People love to have more choices!

C. Properly formatted text ads don't look like clutter. Banners do!

D. People hate banners and avoid them at sight. Many tests confirm that people are much more receptive to text ads related with your content.

I just can’t think of a reason why anyone would want to take an image ad from Google. Text ads perform so much better, in my opinion, you’re better off sticking with those and ignoring image ads altogether.


Video Adds

There is however, one type of image ad that you should welcome on your website: Google’s video ads.

These are an excellent addition to Google’s inventory and for sites that get them, they can bring very impressive returns.

Instead of receiving the sort of static image that just gets ignored, you’ll receive the opening still of an online video. The video is stored on Google’s servers so your download times won’t be affected, and it only plays when the user clicks the Play button, minimizing distraction to the user.

That’s a good thing. If a user’s eyes keep drifting to a moving image when he’s trying to read your content, he’s going to get pretty frustrated and not want to come back.


And it’s fine too if you’re being paid on a CPM basis; you won’t care then how often someone sees the video. But you’re not always paid on a CPM basis; you might also be paid on a CPC basis.

Unlike Google’s other ad formats though, you won’t be paid for just one click. Users first have to click the Play button—which won’t pay you a dime—and then click either the screen while it’s playing or the link underneath the screen before you’ll earn money.

In fact, you can’t even track the number of times the film is shown. (Although that does mean that you can watch the film yourself without getting rude messages from Google, and it also means that CPC advertisers are less likely to get free branding at the expense of your page space.)

That extra step might sound like it’s going to hit your clickthrough rate for that ad unit but I’m not sure that’s true.

As soon as someone sees a button anywhere, they want to click it. In fact, I’m sure that if you put a big notice next to the Play button saying, “DO NOT PUSH THIS BUTTON” you can be sure that your clicks would go through the roof. (But don’t try it; it’s unlikely that Google will appreciate it.)

People will want to click that Play button, and many of them will want to learn more about the company that created the ad. And even if your CTR does drop for that unit, it’s likely that the click price for video ads will be higher than for other units competing for that space.

Video ads are more expensive to create than text or image ads. That’s why they tend to be created by big companies like car giants or Disney. They might even be offering their television ads. If those corporations have gone to the trouble creating an original video ad or formatting a television ad for the Web, there’s a great chance that they’ll go to the trouble of outbidding their nearest rival for exposure.

If you’re getting a video ad, track how long it appears on that page and compare the revenues it brings with the days on which no video ad appeared. You should expect to see a spike in earnings. If you don’t see that spike, you can always opt out.

Unlike text or image ads though, there’s no guarantee you’re going to get a video ad. To qualify, you have to be opted in to receive image ads on an ad unit in one of these sizes:

● Medium Rectangle (300x250)
● Large Rectangle (336x280)
● Square (250x250)
● Small Square (200x200)
● Leaderboard (28x90)
● Skyscraper (120x600)
● Wide Skyscraper (160x600)

(It’s worth noting that with video ads, the bigger the format, the better the results).

If you’re receiving those kinds of image ads and AdSense has a video ad to match your content, you might receive one.

But what if you don’t? You’ll be receiving the sort of image ads that earn a poor clickthrough rate. That would cost you money.

There are two things that you can do to minimize any losses from fishing for video ads and not getting them.

The first is to stop fishing fast. If a week has gone by and your image ad unit hasn’t acquired a Play button, it’s probably not going to. So turn that image ad back into a text ad.

The second is to follow the strategy I use at DealofDay.com. I’ve placed two rectangular ads at the top of the page to make them unmissable but one of them is an image ad.

Google no longer allows publishers to place related images right next to ad units to draw attention to them but you can put an image ad next to a text ad. If that image ad becomes a video ad, you’re going to earn more money. If it stays an image ad, it’s going to pull eyes into your ad zone.

This is about the only time I can think of when an image ad might be
better than a text ad.

And when you do get video ads, there are also a couple of things that you can do to make the most of them...

Adding video to your Web pages for example, is a breeze. There are millions of clips available for free use on the Web, and there’s nothing to stop you from shooting your own short.

If your site regularly receives a video ad from AdSense, placing one or two more videos on those pages would help the ad blend into the site and increase clicks.

Video ads are still fairly new on AdSense, but I’m really excited about them. I think we’re going to be seeing a lot more of them in the future and they’re going to really prove their worth.

Thursday, September 11, 2008

How To Maximize Visibility And Response

Ad Placement: Where To Put Your Ads?


Location is everything. The world's best ad won't deliver if it isn't visible in the first place. But after much experimentation with Google AdSense, I know that the most visible ads aren't always the most effective. In fact, they're likely to get ignored as 'blatant advertising'. What does work is wise placement. Put them where your content is most likely to interest and engage your visitors.
 
Once you have your visitor's attention with engaging and meaningful content, they are most likely to read and click on relevant ads. And that is precisely what Google wants — "educated" clicks from real prospects, not random visits from bored people. Here are a few simple tips to make your ads 'click'!
 
Go With The 'Flow'


Identify the reading patterns of your visitors. What draws their attention first? What makes them 'click'? Like I said, you want to put your ads in areas that draw your visitors in with interesting content. There’s no point in putting your ads in some out of the way place where no one ever looks. Your users will follow your content, so you need to make sure that your ads follow that content too. Look at the design and layout of your webpage, identify the places that you think most of your users look — and mark each of them as a likely spot to put your ads.

Google actually offers a pretty neat tool to help you identify where your users are most likely to look. Their heat map at https://www.google.com/support/adsense/bin/static.py?page=tips.html sums up the options pretty well:


Google’s Heat Map shows an “average” site’s hot spots. The darker areas are the regions where people look most frequently. But remember, no site is average. Where do your visitors look most? Google says that certain areas are more effective than others. Researchers have also found that when people look at a website, their eyes start in the top left hand corner and then travel down the page from left to right. All of this is true but the hottest areas can vary from site to site. You will need to experiment to find the very best places for you.

Above The Fold

One general rule on the Internet is that people spend most of their time on a site “above the fold.” The first thing people do when they reach a website is to absorb as much information as possible before they start scrolling. The part of the page that they can see without scrolling is called “above the fold.” That’s where you want your ads. The number of links that appear above the fold affect how likely people are to click on your AdSense ads. That’s why more ads doesn't always mean more money! Google always puts the top-paying ads on the top and the lowest-paying ones at the bottom.

If you have a stack with three or more ads, the cheaper ads might steal attention away from high-paying ads and clutter up your website. You don’t want ads and links competing against each other. If you want to increase your earnings per click, remember: Less is More! And that’s particularly true above the fold.